[Histonet] Why people are having issues unsubscribing

[Lee & Peggy Wenk]

Merced,

This makes perfect sense.  Many people (young and old) are NOT internet 
savvy and indeed will NOT go searching for the
correct way to ‘unsubscribe’.

Adding a hyperlink to unsubscribe would solve this problem for most people. 
I'm certain that there are some people
that would not see something as obvious as this and would still be asking to 
be unsubscribed.

Lee Wenk

-----Original Message----- 
From: Leiker, Merced
Sent: Friday, June 08, 2012 9:44 AM
To: histonet <@t> lists.utsouthwestern.edu
Subject: [Histonet] Why people are having issues unsubscribing

There are 3 reasons why it is not immediately obvious to people that one of 
the links at the bottom of Histonet email helps you unsubscribe:

1. In this day and age of internet and email hypertext clutter people simply 
do not have the time nor the desire to click and explore every link they 
come across to see which one is going to lead them to the desired page. If 
the hypertext of a link does not jump out at a person with the info they 
want, they disregard it and keep looking or freak out and ask the whole 
list. Neither link at the bottom of Histonet email explicitly states the 
info most people are probably looking for - that is, to unsubscribe.

2. Most email (junk or subscription) that people receive contain a link that 
states, "To unsubscribe CLICK HERE," or words to that effect. I believe this 
is what most people are looking for who are trying to unsubscribe from 
Histonet.

3. Most people trying to unsubscribe are not even reading well-intentioned 
email sent from Histonetters trying to help them.  They see [Histonet] in 
the subject line and disregard it because they're trying to unsubscribe, not 
read more Histonet email.

Just trying to facilitate some understanding here of the problem.

That said, my suggestion to the list moderator would be to include a link at 
the bottom of Histonet email that explicitly states "To unsubscribe CLICK 
HERE." This should reduce some of the clutter of unwanted and unnecessary 
off-topic (i.e., "unsubscribe me please!!!") Histonet email.

Regards,
Merced

Merced M Leiker
Cardiovascular Medicine
Biomedical Research Building Rm 348
State University of New York at Buffalo
3435 Main St., Buffalo, NY  14214
(Ph) 716-829-6118
(Fx) 716-829-2665

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