[Histonet] RE: Why people are having issues unsubscribing

[Weems, Joyce K.]

Perfect suggestion!!

Joyce Weems
Pathology Manager
678-843-7376 Phone
678-843-7831 Fax
joyce.weems <@t> emoryhealthcare.org



www.saintjosephsatlanta.org
5665 Peachtree Dunwoody Road
Atlanta, GA 30342

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-----Original Message-----
From: histonet-bounces <@t> lists.utsouthwestern.edu [mailto:histonet-bounces <@t> lists.utsouthwestern.edu] On Behalf Of Leiker, Merced
Sent: Friday, June 08, 2012 9:45 AM
To: histonet <@t> lists.utsouthwestern.edu
Subject: [Histonet] Why people are having issues unsubscribing

There are 3 reasons why it is not immediately obvious to people that one of the links at the bottom of Histonet email helps you unsubscribe:

1. In this day and age of internet and email hypertext clutter people simply do not have the time nor the desire to click and explore every link they come across to see which one is going to lead them to the desired page. If the hypertext of a link does not jump out at a person with the info they want, they disregard it and keep looking or freak out and ask the whole list. Neither link at the bottom of Histonet email explicitly states the info most people are probably looking for - that is, to unsubscribe.

2. Most email (junk or subscription) that people receive contain a link that states, "To unsubscribe CLICK HERE," or words to that effect. I believe this is what most people are looking for who are trying to unsubscribe from Histonet.

3. Most people trying to unsubscribe are not even reading well-intentioned email sent from Histonetters trying to help them.  They see [Histonet] in the subject line and disregard it because they're trying to unsubscribe, not read more Histonet email.

Just trying to facilitate some understanding here of the problem.

That said, my suggestion to the list moderator would be to include a link at the bottom of Histonet email that explicitly states "To unsubscribe CLICK HERE." This should reduce some of the clutter of unwanted and unnecessary off-topic (i.e., "unsubscribe me please!!!") Histonet email.

Regards,
Merced

Merced M Leiker
Cardiovascular Medicine
Biomedical Research Building Rm 348
State University of New York at Buffalo
3435 Main St., Buffalo, NY  14214
(Ph) 716-829-6118
(Fx) 716-829-2665

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